Joao Mglhs

Portuguese fashion designer João Magalhães came to us with the firm intention to establish his practis as a brand. We helped him with the branding strategy, wording, and overal identity creation. Starting with a distinct wordmark / signature which comes in several tastes, we then declined an identity system based on beige and fluo-pastel colors, an unreasonnable use of gradients and chromes and the our typeface NaN Success Text mostly in its bolder weights.